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X12 transaction guide · Master data

EDI 101 Name and Address Lists

The X12 document used to support the rental or exchange of name and address mailing lists between direct marketing companies.

Sent by
List owner or list broker
Received by
Direct marketing company or mailing service
Standard
ANSI ASC X12

What is an EDI 101?

The EDI 101 Name and Address Lists is the ANSI X12 transaction set used to facilitate the rental or exchange of name and address mailing lists between direct marketing companies.

Catalog and direct mail companies rent lists of prospects from other companies or exchange customer lists under agreed terms. The list is delivered to the renter or its mailing service for a specific mailing. Because lists contain personal data, the exchange is governed by privacy laws and by contracts that limit use, often to a single mailing, with records seeded to detect misuse.

How the EDI 101 worksDiagram of the EDI 101 Name and Address Lists. List owner or list broker sends it to direct marketing company or mailing service. It usually starts the exchange. It is usually followed by 997. Inside the ISA, GS and ST envelopes, X12 release 008010 requires, in the heading: BGN (Beginning Segment) and the required DTM loop with DTM (Date/Time Reference) and N1 (Party Identification). 1 optional loops are listed by their first segment.How the EDI 101 worksName and Address Lists: who sends it, where it fits and what the standard marks required1 WHERE IT FITSUSUALLY FOLLOWSStarts the exchangeEDI 101SENDERList owner or listbrokerRECEIVERDirect marketingcompany or mailingservice997 or 999 acknowledgment back, if the partners agreeUSUALLY FOLLOWED BY997FunctionalAcknowledgment2 WHAT X12 RELEASE 008010 REQUIRESInterchange: sender and receiver IDsISA … IEAFunctional group, ID code NLGS … GETransaction set 101ST … SEHEADINGBGNBeginning SegmentRequired loop DTM · repeats many timesDTMDate/Time ReferenceN1Party Identification+ 1 optional loop, starting with:N9Blue box: required loop. Optional loops are listed by the segment that starts them; when a loop is used, that first segment is required. Optional segmentsoutside loops are not drawn.Structure: required segments and loops in the X12 008010 listing for the 101. Your trading partner's implementation guide adds its own requirements.
How the EDI 101 worksDiagram of the EDI 101 Name and Address Lists. List owner or list broker sends it to direct marketing company or mailing service. It usually starts the exchange. It is usually followed by 997. Inside the ISA, GS and ST envelopes, X12 release 008010 requires, in the heading: BGN (Beginning Segment) and the required DTM loop with DTM (Date/Time Reference) and N1 (Party Identification). 1 optional loops are listed by their first segment.How the EDI 101 worksName and Address Lists: who sends it, where itfits and what the standard marks required1 WHERE IT FITSUSUALLY FOLLOWSStarts the exchangeEDI 101SENDERList owner orlist brokerRECEIVERDirect marketingcompany ormailing service997 or 999 acknowledgment back, if the partnersagreeUSUALLY FOLLOWED BY997Functional Acknowledgment2 WHAT X12 RELEASE 008010 REQUIRESInterchange: sender and receiver IDs (ISA… IEA)Functional group, ID code NL (GS … GE)Transaction set 101 (ST … SE)HEADINGBGNBeginning SegmentRequired loop DTM · repeatsmany timesDTMDate/Time ReferenceN1Party Identification+ 1 optional loop, starting with:N9Blue box: required loop. Optional loops are listedby the segment that starts them; when a loop isused, that first segment is required. Optionalsegments outside loops are not drawn.Structure: required segments and loops in the X12008010 listing for the 101. Your trading partner'simplementation guide adds its own requirements.

How to read this diagram: the top row shows who sends the 101, to whom, and which documents usually come before and after it. The lower part shows what X12 release 008010 itself requires: the envelopes around the 101 and the segments and loops the standard marks as required, area by area. Optional loops are listed by the segment that starts them rather than drawn in full. This is the standard's minimum, not a trading partner's requirement: each partner's implementation guide usually makes some optional loops mandatory, restricts the codes and may use a different release.

Expand diagram Download SVG

When it is used

  • Delivering rented mailing lists
  • Exchanging customer lists between marketers
  • Sending lists to mailing services for processing

Where it fits in the document flow

This document 101 Name and Address Lists
Usually followed by 997 Functional Acknowledgment

Structure

Mandatory segments in the 101 (X12 release 008010)

The segments X12 release 008010 marks as mandatory at their level, in order. Segments inside optional loops are needed only when the loop is used. This is the standard's requirement, not your trading partner's: each partner's implementation guide names the release it uses, adds the optional segments it requires and restricts the values. The requirement status comes from one published X12 reference listing and has not been checked against a second source.

  • ST
  • BGN
  • DTM
  • N1
  • N9
  • LX
  • SE

Practical example

The 101 in practice

A catalog company rents 50,000 names from a magazine publisher for a spring mailing. The publisher's list manager sends the names and addresses as a 101 directly to the catalog company's mailing house. The mailing house merges them with other lists, removes duplicates and prints the mailing.

Implementation

Implementation considerations for the 101

  • Comply with privacy laws and consumer opt-out preferences.
  • Enforce the usage terms agreed for each rental.
  • Deliver lists only to authorized mailing services.
  • Standardize addresses before mailing to reduce waste.

How ECOM helps

Automate the 101 with ECOM

Industry

Retail

Retail and eCommerce EDI for suppliers and retailers, from purchase order to payment, with compliance built in.

Industry

eCommerce

Marketplace, storefront, drop-ship and 3PL integration for online sellers.

Solution

B2B Integration

Connect every customer, supplier, carrier and bank across EDI, API, file and portal channels.

More general questions about EDI are answered in the EDI FAQ.

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