Consumer goods
Sell everywhere without multiplying your integration work
Consumer goods brands sell through retailers, distributors, marketplaces and their own stores, each with its own requirements. ECOM connects every channel to your ERP and warehouse, so growth does not mean another spreadsheet for every new account.
At a glance
- Retail EDI
- Sales and inventory data
- Marketplace and direct channels
- Deduction support
- 3PL connectivity
What is consumer goods EDI?
Consumer goods EDI is the exchange of orders, ship notices, invoices, inventory and sales data between consumer product brands and the retailers, distributors and logistics providers that sell and move their products. Brands often supplement EDI with marketplace and e-commerce integrations to support direct and online channels.
Challenges
Integration challenges in consumer goods
Many retail requirements
Each retail account brings its own documents, labels and penalties.
Deductions eroding margin
Compliance and pricing deductions are hard to track without good data.
Channel sprawl
Wholesale, marketplace and direct orders often run on separate processes.
How we help
How ECOM supports consumer goods companies
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Retail EDI
Orders, ship notices, invoices and inventory with retail customers.
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Sales and inventory data
Use 852 product activity data to understand sell-through.
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Marketplace and direct channels
Connect marketplaces and storefronts with PRISM UniChannel and PRISM-API Gateway.
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Deduction support
Capture 812 adjustments and remittance data for deduction research.
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3PL connectivity
Integrate with 3PL warehouses for fulfillment.
Documents and standards
Common transactions
Common X12 documents for consumer goods brands.
| Code | Document | What it does |
|---|---|---|
| 850 | Purchase Order | The retailer orders product. |
| 856 | Advance Ship Notice | Describes the shipment. |
| 810 | Invoice | Bills the retailer. |
| 846 | Inventory Inquiry/Advice | Shares inventory availability. |
| 852 | Product Activity Data | Reports sales and store inventory. |
| 812 | Credit/Debit Adjustment | Communicates adjustments and deductions. |
Scenarios
Typical integration scenarios
Emerging brands
Win first retail accounts without building an EDI department.
Established brands
Consolidate channel integrations and reduce deductions.
Trading partners
Consumer Goods partners we connect with
Examples of retail trading partners ECOM can connect your business with.
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Frequently asked questions
What is an EDI 852?
The 852 product activity data document shares sales and inventory information, often by store and item, so suppliers can see sell-through and plan replenishment.
How can brands reduce retail deductions?
Accurate, timely ship notices, labels and invoices prevent many deductions, and capturing adjustment and remittance data helps resolve the rest.
Can one platform handle retail EDI and marketplaces?
Yes. PRISM handles retail EDI alongside marketplace and storefront integrations.
Talk to an integration expert
Tell us about your partners, systems and goals. We will show you how PRISM and our team can help.